Fostering Corporate Ties Through Flowers
Over six years we’ve learned that effective business gifting isn’t about flawless arrangements—it’s about grasping the delicate craft of professional relationships and the timing that matters most.
How We Solved the Corporate Gifting Puzzle
In 2019 we kept hearing the same frustration from business clients: "Beautiful flowers, but they arrived after the meeting ended." That moment made us see that we weren’t merely arranging blooms—we were orchestrating moments that could shape professional relationships.
The Timing Breakthrough We Discovered
Our breakthrough came when a stressed client in 2023 faced an investor meeting moved up by three hours, and needed deliveries to align. Rather than accepting defeat, we developed what we now call "flex-timing"—arrangements that look impeccable whether they arrive at 9 AM or 2 PM.
"Now we craft arrangements with multiple 'peak moments' throughout the day, so your flowers never look like they’re waiting around."
Our Problem-Solving Process
We developed this approach after watching too many well-intentioned gifts create awkward moments instead of meaningful connections.
The Context Discovery Phase
We learned this the hard way when a client's congratulatory arrangement arrived during a difficult restructuring announcement. Now we ask the questions florists usually don’t: What’s happening in your business right now? What’s the mood you’re working with?
Recent example: A client wanted to celebrate a partnership, but mentioned their partner company was dealing with a family tragedy. We shifted from bright celebration to thoughtful support—same partnership acknowledgment, completely different emotional approach.
The Practical Reality Check
Beautiful arrangements that nobody can maintain become awkward within days. We learned to design for real office environments—air conditioning, varying light, busy receptionists who might forget to water.
Our "office-hardy" selections include blossoms that dry gracefully rather than wilting dramatically, and arrangements that still look intentional even after a busy week.
The Follow-Through Innovation
We found the real impact happens after delivery. A client noted visitors asking about their flowers weeks later, still looking fresh. That’s when we realized we weren’t just delivering gifts—we were starting ongoing conversations.
Now we include subtle care cards that help the recipient keep arrangements looking professional longer, plus seasonal refresh options for clients who want to maintain that polished impression year-round.
The People Behind the Process
We’re not traditional florists, and that’s likely why our approach works. Our backgrounds in business consulting and hospitality management taught us to see gifting as relationship strategy, not just decoration.
Avery Smith
Lead Design Curator
Former hospitality manager who noticed how flowers influence guest experiences in luxury settings. Avery brings that same focus on environmental psychology to corporate spaces, shaping how floral choices affect business conversations and first impressions.
Jordan Lee
Client Relations Director
Started in business consulting before realizing that successful partnerships hinge on thoughtful gestures that many companies miss. Jordan specializes in timing, cultural considerations, and the subtle art of building business relationships through meaningful gifts.
